Denon Audio
Strategy:
Tell the story of Denon’s 110-year history and reaffirm Denon’s reputation for audio excellence.
My Role:
I developed our social media narrative to connect with Denon’s core enthusiasts and attract new listeners to the conversation. First, we connected with audiophiles by fearlessly showcasing our legendary products from the 80s and 90s that still fetch a high value on the resell market. After achieving one of the brand’s most successful posts, we kept the conversation going by continuing to educate about Denon’s rich history through three themes: Legacy of Firsts, Spectacular Sound, and Premium Craftsmanship.
ECD: Lina Romeo ACD: Linda Truong
CD: Will Hong Designer: Yesith Rosero
Week 1, Legacy of Firsts
Social Post - Carousel
Social Video
Social Stories
Week 2, Spectacular Sound
Social Post - Carousel
Social Video
Social Stories
WEEK 3, Premium Craftsmanship
Social Video
WEEK 3 Social Stories
ECD/Designer: Will Hong / Lina Romeo
ACD/Designer: Linda Truong
Designer: Brian Mager
Designer: Yesith Rosero
Designer: Alison Fronesca
Video Editor: Zach Griffin