Lucky Strike

Strategy:
Create online brand content for Lucky Strike for their American Originals campaign, a dive into one-of-a-kind people, places, and culture.

My Role:
Wrote the voiceover/Docu questions for a motorcycle ride from the mountains in Big Bear, California to the desert in Joshua Tree.

American Originals: Mountains To Desert

CD: Dustin Norman
ACD: Sarah Vargas
COPYWRITER: Katie Wills/Ross Cauvel