AT&T Business
Strategy:
Black Friday is a valuable opportunity for small business owners. Show AT&T’s expertise in helping small businesses capitalize on Black Friday and keep sales rolling.
My Role:
Concepted an overall campaign strategy and wrote post copy. We created eight Holiday Hacks and teased them on digital and social media, becoming an evergreen Smart Hacks program.
Facebook Canvas
Display Ads
Valentine’s Day Post
After the holidays, the campaign rebranded as “Smart Hacks For Business” and continued on as evergreen content.
Work Remotely, Safely Post
Display Ads
Landing Page
EDGE-TO-EDGE INTELLIGENCE, LinkedIn Lead Generation Posts
Strategy:
Develop creative assets for our account-based micro-advertising efforts that will drive engagement to vertical solutions whitepapers.
My Role:
Wrote LinkedIn social videos, banners, and static posts.
Banking and Finance
Retail
Manufacturing
Healthcare
How is tech making hospital visits better for patients and doctors?
Sr. Strategy: Charles Baker
Creative Lead CW: Ross Cauvel
Creative Lead AD: Jason Hellmann, Jesse Snyder
Creative Directors: Mike Derosa, Christian Fanslau