The One Copywriting Challenge That Modern Brands Struggle To Nail
Long copy feels like a lost art. Or maybe it's a lost request. Or works better in a video or podcast. Or maybe only greatness bubbles to the top. The craft of writing long is an enigma for many...

The Only Question Your Advertising Absolutely Must Answer
Your readers want to know why they are reading. Brands must be prepared to answer this with clear and punchy words. Because even though you might have a twenty-minute pitch deck filled with your...

I Read This So You Don't Have To: Wanting, The Power of Mimetic Desire in Everyday Life
Wanting, The Power of Mimetic Desire in Everyday Life, by Luke Burgis, is a deep dive into the mechanics of desire, the power of modeled behavior, and how to leverage desire to achieve higher-order...

The One Advertising Idea That's (Almost) Always Clever
On the twenty-first floor of the Leo Burnett building in Chicago, I sat at my Creative Directors' desk and waited for their critique. My Art Director and I had just finished presenting conceptual...

How Grammarly Helped My Writing Hustle
Grammarly is for grammar, right? Well, that's how they got me. After a short time, I found Grammarly to be oh-so-much more - even more valuable than "Clippy," that old Microsoft assistant. After two...

Five Traits Of Great Writing In Advertising
Many people, including strategists, account executives, brand managers, and CMOs, work together to make a decision on what a brand should say. But how that message is spoken is when writers get the...

My Five Tips For Punchy Writing
Readers like a quick start. They like it when your words land easily and can be followed without confusion. Keep the subject of your sentences reasonably short. Less than six words can be a good...