Bud Light

Strategy:
Build an app to support the Bud Light Party campaign. For 2014, Bud Light positioned itself as the political party that brings everyone together.

My Role:
Concepted and wrote user challenges, UX functionality, and integrating the brand campaign into the app.

The Bud Light Party App

Custom Campaign Poster - Photo Filter Challenge
Create your own custom campaign poster and run for office. The best campaign posters were selected to receive prizes and created art at Bud Light Campaign concerts.

Commander In Chief of Cold Ones

Leader of the Dance Floor

Speaker of the House Party

Representative of Raising Da Roof

Ambassador of Awww-Yeah!

Custom campaign posters integrated into graphics
at Bud Light Concerts in 12 cities.

Monthly Challenges
#1 DOG DAYS OF SUMMER Challenge + Quiz

#2 HAPPY HOUR Challenge + Quiz

#3 TOAST YOUR TOWN

Show Us Your NFL Can Challenge

We created photo filters with the Bud Light’s NFL Team Cans.

Top submitters Got To be Surprised and Delighted with swag boxes and a message from party leaders.

Strategy/Manager: Jason Syptak / Kelli Yap
Sr. Art Director: Alex Shelley
Sr. Copywriter: Ross Cauvel