Sleep Inn Hotels

Strategy:
Position Sleep Inn Hotels as the trusted choice for consistency.

My Role:
Concepted and wrote an integrated campaign about two consistency experts—who obsessively test the hotel’s amenities with fine toothed comb and one-upmanship.

"Free WiFi"

"Super Comfy Beds"

"Delicious Breakfast"

Branded Canvas with Virtual Room Tour, personality Test, and Sweepstakes

DIGITAL MEDIA

Social Media

Copywriter: Ross Cauvel, Art Director: Sean Conrad, Creative Director: Don Corrigan
Director: Chris Koch
Awards: Addy Silver Online Videos, Addy Silver Integrated Campaign

Sleep Inn Hotels

Strategy:Position Sleep Inn Hotels as the trusted choice for consistency.

My Role:Concepted and wrote an integrated campaign about two consistency experts—who obsessively test the hotel’s amenities with fine toothed comb and one-upmanship.

"Free WiFi"

"Super Comfy Beds"

"Delicious Breakfast"

Branded Canvas with Virtual Room Tour, personality Test, and Sweepstakes

DIGITAL MEDIA

Social Media

Strategy:
Position Sleep Inn Hotels as the trusted choice for consistency.

My Role:
Concepted and wrote an integrated campaign about two consistency experts—who obsessively test the hotel’s amenities with fine toothed comb and one-upmanship.