Allstate Mayhem Sugar Bowl Takeover
STRATEGY:
Launch Mayhem’s out-of-home presence at the Allstate Sugar Bowl in New Orleans, LA.
MY ROLE:
Concepted and wrote an integrated activation of Mayhem with media from Allstate’s sponsorship of the big bowl game.
Art Director: Vicente Jorge
Copywriter: Ross Cauvel
Creative Directors: Brian Shembeda, Avery Gross
