Firestone Tires
Strategy:
Share Firestone’s commitment to traditional values with hunter and TV personality Michael Waddell from The Outdoor Channel.
My Role:
Wrote scripts and questions for docu-style story following Michael Waddell’s focus on the outdoors and how a return to quality time brings him closer to family.
“Tradition Leads The Way”, Brand Content video
Monthly Social MEdia CalendAr
Strategy:
Create Campaign Buckets and create social content for three social media Channels: Instagram, Twitter, FAcebook
My Role:
Wrote and concepted social posts for monthly calendar.
CD: Jason Liberatore
Sr. Copywriter: Ross Cauvel
Sr. Art Director: Alex Shelley
Designer: Paul Gonzalez
