Gatorade
Strategy:
Launch Tiger Woods to the moon in digital media and on the web.
My Role:
Concepted and wrote online integrated campaign with banners, landing pages, and a golf video game that challenged players to drive golf balls off different planets. The result? Millions of free media impressions, over 5M gameplays, and multiple industry awards.
One Show Merit Online Campaign, Omma Award Banner Ads, Omma Award Online Campaign
In-Banner Teaser Game
WEbsite
Email Share - Prank A Friend By Sharing Tiger’s Golf Shot From The Moon
Coverage of Golf Driving Events in Major cities
Creative Director: Todd Crisman
CD/Designer: Brad Simpson
Copywriter: Ross Cauvel