Gatorade

Strategy:
Launch Tiger Woods to the moon in digital media and on the web.

My Role:
Concepted and wrote online integrated campaign with banners, landing pages, and a golf video game that challenged players to drive golf balls off different planets. The result? Millions of free media impressions, over 5M gameplays, and multiple industry awards.

One Show Merit Online Campaign, Omma Award Banner Ads, Omma Award Online Campaign

 

In-Banner Teaser Game

Tiger_moonshot_leaderboard.jpg
Gatorade_Tiger_Moonshot_Banner_skyscraper.jpg
Gatorade_Tiger_Moonshot_Banner_square.jpg
 

WEbsite

Email Share - Prank A Friend By Sharing Tiger’s Golf Shot From The Moon

Coverage of Golf Driving Events in Major cities


Creative Director: Todd Crisman
CD/Designer: Brad Simpson
Copywriter: Ross Cauvel