IHG Hotel Group Loyalty Rewards

Strategy:
Incentivize IHG Rewards Club members to book a room by offering a boost to their membership status.

My Role:
Wrote email campaign flow to urge members to take advantage of an upgraded status.

Art Director: Cara Radom
Copywriter: Ross Cauvel

PHASE 1: Boost Invitation

Headline:
This way to Gold Elite

Hi John,

Did you know you’ve been selected for an opportunity to keep your ##Gold## Elite Status? Currently, you’re <days> from maintaining your level, but we’d like to give you a boost.

Just sign up and stay ##x nights## by XX/XX/2017, and you’ll continue to earn another year of exceptional benefits like Priority Check-In and points that don’t expire.

Speaking of points, check below for how to make the most of yours.

 

Phase 2: Reminder To Book

Headline
The quickest path to Gold Elite

Hi John,

Thank you for signing up to boost your #Gold## Elite status. This is a reminder to complete a stay of ##XX nights## before XX/XX/2017, os you can continue to enjoy all your great benefits.

Because after a long day of travel—we all know how good it feels to get Priority Check-In or to us points for Reward Nights with no blackout dates.

Want a couple of ideas for your next destination?
Or tips on using points? Just check below.


 

Phase 3: Reminder to Book Additional Stays

Headline:
You’re so close

Hi John,

We’re happy you recently stayed with us at ##The Crowne Plaza Times Square##.

With just another ##xx nights## before XX/XX2017, you’ll keep your ##Gold## Elite status and continue to enjoy all your great benefits for another year.

Think of how much easier it’ll be to travel with exclusive privileges like your Your Rate and no blackout dates for Reward Nights.

Where will you stay to boost your status? Find some inspiration below.

 

End of Year Thank You from IHG’s CMO
























Headline:
May memories be your favorite souvenir

Dear John,

 We’d like to say thanks for being an IHG® Rewards Club member this past year.

 We’re always glad to help make your travel experiences comfortable, friendly and rewarding.

 And during your travels, we hope you enjoyed the best parts of leaving home—

Like the taste of an authentic local dish or reminiscing with colleagues or an old friend.

 As you begin to think about where next year will take you, please keep us in mind. We look forward to making your future travels even more delightful.

 On behalf of all of us at IHG®, thank you,

 Dave Canty