Polk Audio

Strategy:
Create an overall brand description for each product category.

My Role:
Developed the brand language for each Polk speaker series to differentiate each price point level from premium to budget-friendly.

50 Years of Great Sound For All, Brand Social

Strategy:
Polk Audio was born from a college startup that believed in achieving the impossible of Great Sound For All.

My Role

Write a social and email campaign that culminated in the launch of a 50 Year Anniversary Limited Edition Speaker, based on one of Polk’s most award-winning designs.

Lead Designer: Yesith Rosero
Lead Copywriter: Ross Cauvel
Creative Director Designer: Bob Smith

polkaudio 🙌 Let the show begin! We’re kicking off our celebration of 50 years of Polk. What originally started as a simple hi-fi dream in a garage has led to millions of people around the world enjoying their favorite artists and bands in high-performance audio.

Stay tuned.

#PolkAudio #Polk #50YearsOfPolk #HomeAudio #HomeTheater #HiFi #Speakers #LoudSpeakers

Polkaudio Take a swipe ➡️ through classic Polk moments over the past 50 years: (a) 1972, two of our founders, Matthew Polk and Sandy Gross; (b) 1977, our factory on South Carrey St. in Baltimore; (c) 1986, named to Inc. Magazine’s list of 100 fastest growing private companies in the United States;
(d) 2001, LSi Series garners industry accolades; (e) Present, Polk Reserve Series, named EISA Best Product Home Theater Speaker System.

#PolkAudio #50YearsOfPolk #HomeAudio #1970s #Speakers #HomeTheater #PolkReserve

PolkAudio Take a trip down memory lane & Polk's first five years: 1971-1975 👉🏼

a) 1971, George and Matt work on their first speakers called “The Baby Bottoms” using $200 in savings in a garage; b) 1972, Polk Audio Inc., is founded June 22 with a team of three: George Klopfer, Matt Polk and Sandy Gross; d) 1973, Polk Audio’s first home located on Notre Dame Lane in Baltimore, the offices are in the dining room, the factory in the living room, and the woodshop in a shed behind the kitchen; e) 1975, Polk moves to the Old Mill in Dickeyville with only three other assembly workers and six total employees.


#PolkAudio #50YearsOfPolk #ThrowbackThursday #TBT #HomeAudio #Polkies

PolkAudio Our celebration of 50 Years of Polk continues with 1975-1981. What do you think of our early advertising slogan? 👉🏼👂🏼

a) 1975, Polk Model 7 aka Monitor 7 raised the bar for home audio; b) 1977, Polk Manufacturing, Baltimore, MD, the first real assembly line that greatly increases production; c) 1978, Polk runs billboards that read “Let us POLK you in the ear!”; d) 1980, main cabinet assembly with tweeters of Polk’s own design e) 1981, the company has grown to 100 employees & moves to Annapolis Rd in Baltimore.

#PolkAudio#50YearsOfPolk #ThrowbackThursday #PolkAudio #HomeAudio #1970s #Speakers #HomeTheater #GreatSoundForAll

PolkAudio 👀 🔊 #50YearsOfPolk Throwback to 1985-1990 as a college upstart company begins to shake up the world of American hi-fi.

a) 1985, Stereo Dimensional Array (SDA) technology is born, one of Polk’s most important innovations to perfecting the soundstage; b) 1986, Polk issues first IPO on NASDAQ, four founders: Sandy Gross, Craig Georgi, Matt Polk, George Klopfer; c) 1990, RTA-15TL deep tower achieves outstanding imaging and low coloration.

#PolkAudio

#GreatSoundForAll #ThrowbackThursday #TBT #HomeAudio #Speakers

PolkAudio 👀The early ‘9️⃣0️⃣s. Polk introduces one of its greatest innovations, Dynamic Balance technologies. This creates lower distortion and purer sound across all speakers, based on a) Balanced operation of moving parts; b) Rigid stabilization of non-moving parts.

a) 1992, the LS Series and S Series loudspeakers represent 20 years of groundbreaking, including Dynamic Balance technologies, resulting in three-dimensional imaging, rich detail, and balanced, seamless response.

b) 1993, the RM5000 is specially designed to reproduce the dramatic thrills and SFX of movies. The viewer now had a three-dimensional effect through a five-channel system, including a dedicated center channel speaker, for dialogue.

c) 1996, the RT20p is a direct descendant of the Signature Reference Theater System and the first speaker with a built-in powered subwoofer.

#PolkAudio #ThrowbackThursdayPic #ThrowbackThursday #TBT #HomeAudio #1990s #Speakers

PolkAudio 🙌 Our celebration of 50 Years of Polk continues with 1999-2005. Highlighting the first time an audio company partnered with a design company, plus the introduction of our redesigned logo.

a) 1999, Polk’s championship audio performance blends MOMO’s design style to create the Polk/MOMO Series of car audio products. This is the first time an audio company partnered with a design company.

b) 2000 Josh Claar’s legendary Honda Civic MOMO install.

c) 2001, Polk introduces a new logo and the LSi Series. These speakers are Polk’s expression of a true high-performance loudspeaker that is also reasonably priced. LSI immediately garners accolades from the audio industry.

d) 2005, The SR Signature Reference Series defines the apex of high-performance car audio. The series incorporates many technologies & features found in Polk’s home audio systems.

#PolkAudio#50YearsOfPolk #ThrowbackThursday #PolkAudio #HomeAudio #1990s #2000s #Speakers #PolkMyRide #HomeTheater #CarAudio #MOMO #GreatSoundForAll

PolkAudio Can’t stop, won’t stop innovating audio💪🏼🔈, continuing on our celebration of 50 years of Polk with this flashback to 2007-2012.

a) 2007, The SurroundBar SDA is a instant home theater in a sound bar, produces a generous soundstage & rich, full sound without clutter.

b) 2008, Polk makes its debut at @bestbuy, going toe-to-toe with the giants & offering products backed by Polk’s award-winning reputation.

c) 2011,LSiM represents a re-engineering of the qualities that made the original LSi highly regarded by the enthusiast press and much celebrated in the audiophile world.

d) 2012, the introduction of Polk’s ❤️ Heart Logo.

#PolkAudio #50YearsOfPolk #ThrowbackThursday #TBT #HomeAudio #2000s #Speakers #HomeTheater #GreatSoundForAll