XFINITY
Strategy:
Create a customer acquisition TV campaign for XFINITY bundles of TV, Internet, Phone, and other customizable regional offers.
My Role:
I wrote TV scripts using a design-graphic approach, directed voiceover talent, and managed over 100+ versions of scripts with regional content and offers.
CD: Mark Catalina/Mike Rienic
AD: Ted Kohlmann
"Everything Faster"
"Easier Than Ever"
X1 DVR Video Tutorials
Strategy:
Create brand loyalty by educating customers on X1 DVR's latest features.
My Role:
Wrote scripts and directed VO talent.
X1 DVR Print Ads
We created a few of these in different cities. It was really fun to think about what the ultimate rivalries were that we could put on the screen.
COLLEGE CAMPUS ACTIVATION FOR HBO SUBSCRIPTION
Sports Billboards
Chicago Cubs, NCAA Final Four
XFINITY X UnIversal Theme Parks
Get Your Thrill On Sweepstakes
Sr. Art Director: Andrea Jones
Sr. Copywriter: Ross Cauvel
Sr. Art Director: Ted Kohlmann
Sr. Copywriter: Ross Cauvel
Creative Directors: Mark Catalina, Mike Ryniec